DELHI, INDIA: Lxme, a financial platform built exclusively for women, has joined the Indian Women’s League (IWL) as its title sponsor. This marks a significant step in its commitment to advancing women’s financial independence and creating greater opportunities for women to participate, lead and excel across different spheres of life.
The multi-year partnership with Capri Sports, which manages the IWL, reflects a shared belief that investing in women is not just a social imperative, but an opportunity to unlock wider economic and societal value. The partnership brings together two organisations working towards a common goal: creating an ecosystem where women have greater access to opportunities.
First major sponsorship milestone since Capri Sports took over commercial and marketing rights of the IWL
While women’s financial empowerment continues to require greater recognition, women’s sport faces a similar challenge, with women athletes often receiving less visibility, investment and support than their male counterparts.
For Lxme, the association with IWL is a natural extension of its mission to help women take charge of their financial futures. The company has consistently championed the importance of financial independence as a means for women to make informed decisions, build wealth and exercise greater control over their lives.
Through this partnership with IWL, Lxme extends that philosophy to women’s sport, recognising that creating opportunities for women to participate, compete and succeed is fundamental to their empowerment.
The partnership also marks the first major sponsorship milestone following Capri Sports’ 15-year commitment to Indian women’s football, underscoring the importance of sustained investment in building a stronger ecosystem for the sport.
“Our partnership (for the IWL) is a natural extension of the belief that women’s potential should never be limited” – Priti Rathi Gupta, founder of Lxme
Speaking on the partnership, Ms Jinisha Sharma, Director & Promoter, Capri Sports, said:
“We’ve always believed that women’s sport is good business. It needs investment, attention and the same commercial ambition that has helped build successful sporting properties around the world. When we committed to 15 years of building the Indian Women’s League, we did so because we see the potential to create something of real value for clubs, players, fans and brands. Having Lxme come on board so early in that journey is particularly meaningful because they understand this philosophy. They’ve built their own business around recognising and investing in the economic potential of women. For us, this partnership is about much more than a logo on a jersey. It’s about bringing together businesses that are willing to back their convictions and help build the future of women’s football in India.”
Priti Rathi Gupta, founder of Lxme, said:
“At Lxme, we have always believed that women’s financial independence deserves to be taken as seriously as every other aspect of their empowerment. Our mission has been to challenge the notion that women’s financial futures can take a backseat. We see a similar need in sport, where women athletes continue to deserve greater visibility, investment and opportunity. Our partnership with Capri Sports (for the IWL) is a natural extension of this belief that women’s potential should never be limited by how much space they are given. Whether in finance or on the field, empowering women to take charge, participate and succeed on their own terms creates value that extends far beyond the individual.”
Cover image courtesy: Special arrangement
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[This story has been generated from a syndicated feed and contains only minor edits]
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